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商品編號： IES212 出版日期： 2008/10/07 作者姓名： Arino, Africa;Ozcan, Pinar;Mitchell, Jordan 商品類別： Other 商品規格： 23p 再版日期： 地域： Netherlands 產業： Airlines 個案年度： -
商品敘述：
When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM''s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, China Southern and smaller airlines. It covers the airline industry, KLM''s history of alliances and merger attempts, the Air France-KLM merger and KLM''s current approach to alliances.
涵蓋領域：
Negotiation;Industry analysis;Emerging markets;Strategic alliances;Joint ventures
相關資料：
Case Teaching Note, (IES213), 13p, by Africa Arino, Pinar Ozcan, Jordan Mitchell
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